From superheroes to the battle of the battles
Yesterday, Germany won their fourth world championship, and, over the course of the last month, the world watched them do it—in Brazil, in bars and living rooms around the world, on their phones and laptops and tablets. This World Cup was the most digital, most connected, and most searched global event we’ve seen to date. There were more than 2.1 billion tournament-related searches on Google, many of which we shared on our trends hub.
Looking at the trends from each match, you’ll see some topics that you’d expect to catch the world’s attention, such as top players and highly-anticipated matches. But who would have guessed that there were 10x more searches in the U.S. for the World Cup than for the NBA Playoffs? Or that Clint Dempsey, American soccer star who also has a rap single, had 2x more search interest than Jay-Z? Or that after Ángel di María’s divine goal against Switzerland, he netted 4x more global searches than his fellow countryman, Pope Francis?